We understand esports

with a clear vision for

national recognition.

The Australian Esports Association (AESA) was incorporated and formally established as a non-profit association in April 2013. It is a national body that is actively involved in the development of policy, planning, infrastructure and initiatives for esports in Australia.

Currently the AESA board comprises of six persons under the current presidency of Darren Kwan. All members of the board work on a voluntary basis with core services contracted out.

The AESA is a member of the International Esports Federation (IeSF) as a national member representing Australia. Currently the IeSF comprises of over 47 nations and is signatory to the World Anti-Doping Agency and actively working towards SportAccord and International Olympic Committee recognition.

Additionally the AESA is signatory to the World Cyber Arena (WCA) Global Esports Alliance and the World Esports Consortium (WeSCO), each collaborating to grow esports across the world, and the International University Sports Federation’s (FISU) Esports World University League, a global esports competition for university students.

The National Sporting Organisation for esports in Australia

Our Mission

Working towards national

recognition of esports

with industry wide integrity.

Our vision is for esports to be formally recognized by the Australian Sports Commission; a key milestone in formal accreditation, credibility and respect for esports in Australia. The AESA is working closely with key stake holders and advisory groups towards achieving this.

The aim of the AESA is to lead a collaborative industry wide movement for the growth of esports through advocacy, representation, promotion, regulation and engagement of esports in Australia.

Supporting the high performance level of Australian esports athletes and community participation in esports at all skill levels. Cultivating social and elite pathways for athletes, coaches, officials and administrators.

Our Goals

  • Advancement of esports in Australia;
  • Formal recognition of esports;
  • Credibility and respect for esports;
  • Adherence to sound governance;
  • Education for stakeholders and members;
  • Athlete support and outreach.

Our Objectives

  • Grow athlete membership;
  • Support a national Professional league;
  • Support a national University league;
  • Establishment of an Athletes’ Committee;
  • Ethics Committee for policy, regulation and code compliance monitoring;
  • Esports Code of Conduct for standards and best practices;
  • Member’s Protection Policy;
  • Anti-Doping Policy;
  • Anti-Discrimination Policy;
  • Investment in research;
  • Cooperate with regional and international affiliations;
  • Host the IeSF Esports World Championship in Australia.

Meet the board leading the Australian Esports Association!

Darren is the founding president of the Australian Esports Association being a passionate advocate for esports, driving for the recognition and respect of esports he saw the need to support the growth of esports and introduce good governance. Previously he had been involved in the financial sector overseeing investment portfolios and acquisitions exceeding $100M’s in value. He leads the AESA with over 16 years of esports experience that includes competing, advocating (including presenting the emergence of esports at a TedX event in 2010), leadership, development, planning, execution and event experience. Having been involved with Team Immunity, CyberGamer, GotGames, World Cyber Games and a number of other esports organisations over the course of his history.

Darren was the driving force for Australian membership to the International Esports Federation and holds broad connections in the esports community with relationships spanning the globe.

He is currently the Executive Producer for the Esports Broadcast Group, a multi-regional esports organisation with operations throughout South-East Asia. Providing quality oversight, partner relationships, strategy and development.

Reg holds deep ties in the esports community, being one of the familiar faces that helped shape Australian esports through his involvement in multiple events, communities and teams. He is one of the longest serving members of the Australian esports industry, with over 14 years of experience in esports event management, community administration and athlete development for professional, semi-professional and amateur teams both nationally and internationally.

He is currently the Esports Director for the Esports Broadcast Group, a multi-regional esports organisation with operations throughout South-East Asia. Providing league management, team management and technical oversight to broadcast operations.

Dr Emma Witkowski is a leading esports academic and ethnographer. She brings her expertise on esports, networked play, gender and sports studies to the AESA. Her work has focused on gaming cultures, and she has published and presented on topics such as high performance team play, Pro/Am tournaments, gender and games, competition, livestreaming and spectatorship, mega-LANs, and running aesthetics. She is known for her previous work as co-founder of LetzPlay – a state and commercially funded initiative aimed at increasing access, play, and mentorship for young women and their involvement with games.

She is currently the co-director of the Playable Media Lab at RMIT University (Melbourne), and Senior Lecturer teaching into the Bachelor of Games Design degree.

Emma holds a PhD in Game Studies from the IT University of Copenhagen, Denmark.

Tom brings his extensive experience with next generation thought leadership to the AESA. Being a cofounder and former COO & Product Lead at Y-Combinator and Startmate backed drone delivery start-up, Flirtey. He was responsible for taking the futuristic product vision of a network of on demand autonomous delivery drones, culminating in a series of history making achievements that beat giants Amazon Prime Air and Google Project Wing to market. These milestones paved the way for a recent Series A raise of USD$16M.

He is also currently the Entrepreneur in Residence at the UTS Business School in Sydney, mentoring the inaugural MBA in Entrepreneurship cohort in Design Thinking driven processes, Rapid Experimentation and the nuances of getting an idea off the ground quickly and successfully into the market.

Tom holds a Bachelor of Design from the University of NSW, Australia.

Michael is an award-winning producer with over 30 years of experience in television production, providing unique insight in the growth and development of new sports to the AESA. Drawing parallels between the athleticism of esports and motorcycling, and recognising the similar governance challenges esports is facing that motorsports has overcome. He is an avid motorcycle rider and passionate support of all two-wheeled racing, who has recently begun championing the legitimacy and credibility of esports.

He is currently a Senior Producer for Motorsports at Fox Sports and is also a Board Member for Motorcycling Australia. Michael has been the producer of broadcasts for V8 Supercars, MotoGP, WorldSBK, Speedway GP, Speedway World Cup and the Troy Bayliss Classic in recent years.

Wei-Shen is a highly experienced lawyer and business professional with over 15 years expertise in providing strategic advice, media rights management, licensing/distribution and commercialisation of sports media content/assets (including via FTA, Pay TV, OTT and digital platforms).

Wei-Shen is presently operating his own consultancy while also employed as a corporate counsel with an international sports broadcaster. In addition to being a co-founder/director of medical device start-up SWADE Medtech, Wei-Shen holds a keen interest in both establishing the governance, development and commercialisation of esports.

He holds a LLB and BCom from the University of Melbourne, and has also completed the Company Directors Course (GAICD) with the Australian Institute of Company Directors and an MBA at Melbourne Business School.

Globally esports is growing

with more participants

and spectators each year.

Recent study by Deloitte has found that esports is on track to achieve $1.2 billion in global revenues by 2018, unprecedented growth of 240% from where we are now, with an audience of over 150 million persons.

The Gemba Group recently completed a study analyzing Australian esports reporting 1.5 million esports fanatics in Australia, comparable to other sports such as Netball.

What we can do to support Australian esports

Through collaboration, participation and support we provide advocacy, governance, promotion and representation of the Australian esports industry.

150
Million People Participate Globally
33
Years Old, Average age of Australian Gamer
1.5
Million Australian esports fanatics
68
of Australians Identify as a Gamer
78
of Gamers are Aged 18 and Over

What can the Australian Esports Association do for you?